Nowadays a variety of interaction technologies have been developed and some of them allow a user to interact in non-contact ways such as through body gestures. Such non-contact interactions become to be utilized for wide purposes, including communication with digital signage, which is one of the new types of media and often used as advertisements in public. However, current utilization of non-contact interactions for digital signage advertisements lacks consideration of its effects from the aspect of consumer behaviors. In this paper, we study the effects of non-contact interactions on digital signage advertisements through hypothesis testing in the light of consumer behaviors. Our results suggest the pros and cons of non-contact interactions for digital signage advertisements. We discuss how we can capitalize the strengths of non-contact interactions for digital signage advertisement.
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